Durable alternative
Adanima and Durable, compared.
Both help small businesses get a website up quickly. Durable is a website builder with AI tools; Adanima pairs a website with local ads we set up and run. Here's what each includes, from each company's own pages.
Durable and Adanima, side by side
- Price
- Durable: Launch $25/month and Grow $49/month billed monthly; $22 and $41 a month billed yearly.
- Adanima: $50/month, month to month. One plan.
- Free option
- Durable: A free plan with a website preview on a durable.site address.
- Adanima: A free preview of your business and a free website check, with no account or card.
- Website and hosting
- Durable: Included on paid plans, with secure hosting and a free custom domain.
- Adanima: Included. Your website stays private until you approve publishing it.
- Enquiries
- Durable: A built-in CRM: up to 10 customers free, unlimited on paid plans.
- Adanima: One inbox for website enquiries, included.
- Online booking
- Durable: Unlimited online booking synced to your calendar, on paid plans.
- Adanima: Not offered yet.
- Ads
- Durable: Its pricing page lists no ad management.
- Adanima: Meta ads set up and run from our ad account, showing your own Facebook Page. Google ads run from your own Google Ads account.
- Fees on ad spend
- Durable: Not applicable.
- Adanima: We add 20% to ad spend: $100 of ads costs $120 from your advertising funds. You approve each budget first.
Durable details are from its own public pages as of October 26, 2026: durable.com/pricing. Prices and features change; check there for the latest.
Durable may suit you better if
- You want the lowest monthly price, or a free plan.
- You need online booking on your website today.
- You only need a website, and will handle advertising yourself.
Adanima may suit you better if
- You want local ads set up and run for you, with every budget approved by you first.
- You want your website, enquiries and ads in one workspace, with a weekly report on your ads.
- You'd rather not set up an ad account: Meta ads run from ours and show your own Facebook Page.
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