B12 alternative
Adanima and B12, compared.
Both build websites for small businesses. B12 offers website and client-engagement plans; Adanima pairs a website with local ads we set up and run. Here's what each includes, from each company's own pages.
B12 and Adanima, side by side
- Price
- B12: Website $24/month; Website + Client Engagement $78/month. New users pay $1 for the first 7 days.
- Adanima: $50/month, month to month. One plan.
- Free option
- B12: A free plan on a b12sites.com address.
- Adanima: A free preview of your business and a free website check, with no account or card.
- Website and hosting
- B12: Included, with a custom domain free for the first year on the Website plan.
- Adanima: Included. Your website stays private until you approve publishing it.
- Enquiries
- B12: A contact manager, email marketing and payments on Website + Client Engagement.
- Adanima: One inbox for website enquiries, included.
- Online booking
- B12: Not listed on its pricing page.
- Adanima: Not offered yet.
- Ads
- B12: Its pricing page lists no ad management.
- Adanima: Meta ads set up and run from our ad account, showing your own Facebook Page. Google ads run from your own Google Ads account.
- Fees on ad spend
- B12: Not applicable.
- Adanima: We add 20% to ad spend: $100 of ads costs $120 from your advertising funds. You approve each budget first.
B12 details are from its own public pages as of October 26, 2026: b12.io/pricing. Prices and features change; check there for the latest.
B12 may suit you better if
- You want a lower-priced website plan, or a free plan.
- You want email marketing and payments with your website.
- You only need a website, and will handle advertising yourself.
Adanima may suit you better if
- You want local ads set up and run for you, with every budget approved by you first.
- You want your website, enquiries and ads in one workspace, with a weekly report on your ads.
- You'd rather not set up an ad account: Meta ads run from ours and show your own Facebook Page.
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